Our social media strategy service begins with a full audit of your existing accounts, competitor analysis and target audience research specific to your Texas market. We identify performance gaps, platform opportunities and content gaps — then develop a structured monthly content and campaign plan with defined KPIs aligned to your revenue goals.
Deliverables include:
- Current account performance audit
- Competitor social media analysis
- Platform selection recommendation
- Monthly content calendar structure
- KPI framework tied to business goals
Our social media management services in Texas cover daily account operations across all major platforms. We handle content creation, graphic design, copywriting, post scheduling, comment management, direct message responses and profile optimisation — ensuring your business maintains a consistent, professional and active social media presence every day.
Platforms managed: Facebook | Instagram | LinkedIn | TikTok | Twitter (X)
Management includes:
- Monthly content calendar creation and approval
- Graphic design and short-form video production
- Caption writing and hashtag strategy
- Community engagement and response management
- Profile and bio optimisation
- Monthly performance review
Our paid social media advertising services in Texas cover campaign setup, audience targeting, ad creative development, A/B testing, bid management and conversion tracking across Facebook Ads, Instagram Ads, LinkedIn Ads and TikTok Ads.
We structure campaigns across the full funnel — awareness, consideration and conversion — using audience segmentation, retargeting and lookalike audience strategies to maximise qualified reach and minimise cost per acquisition (CPA).
Campaign types we manage:
- Lead generation campaigns
- Traffic and website conversion campaigns
- Retargeting campaigns for website visitors
- Lookalike audience expansion campaigns
- Brand awareness and reach campaigns
- E-commerce product catalogue campaigns
We produce platform-optimised social media content for Texas businesses — including static graphics, carousel posts, short-form videos, Instagram Reels, TikTok videos and Stories. All content is designed to align with your brand guidelines, communicate your service or product value clearly and drive audience engagement and action.
Content types produced:
- Static branded graphics (feed posts)
- Carousel and multi-image posts
- Instagram and Facebook Reels
- TikTok short-form videos
- Stories and highlights content
- Ad creative for paid campaigns
Our influencer marketing services in Texas connect your brand with relevant local, regional and national influencers — selected based on audience demographics, engagement rate and industry relevance rather than follower count alone. We manage the full influencer campaign process including outreach, negotiation, brief creation, content approval and performance tracking.
Every Rankraze client receives monthly social media performance reports covering reach, impressions, engagement rate, follower growth, website traffic from social channels, lead volume and paid campaign ROAS. Reports are delivered in clear, business-readable formats — showing exactly what changed, why it changed and what actions we are taking to improve results.
We use GA4 integration and platform-native analytics tools to track social media's direct contribution to your revenue pipeline.